Balenciaga’s New Era Under Piccioli

Legacy

Balenciaga’s roots date to Cristóbal Balenciaga, known for architectural draping and couture mastery.

Demna Era

Under Demna, Balenciaga embraced streetwear, viral culture, and bold experimentation.

Leadership Shift

In mid-2025, Kering appointed Pierpaolo Piccioli as new creative director. :contentReference[oaicite:24]{index=24}

First Collection

Piccioli’s debut was named "The Heartbeat" - blending couture legacy and wearable elements. :contentReference[oaicite:25]{index=25}

Signature Touch

He reinterpreted the 1957 sack dress and used minimalist leathers alongside bold silhouettes. :contentReference[oaicite:26]{index=26}

Creative Ethos

Piccioli brings a humanistic, color-positive approach to Balenciaga’s identity. :contentReference[oaicite:27]{index=27}

Return to Perfume

Balenciaga relaunched haute perfumery after 75 years - scents rooted in heritage and minimalism. :contentReference[oaicite:28]{index=28}

Criticism

The brand also faces data breach fallout and reputational challenges. :contentReference[oaicite:29]{index=29}

Star Support

Celebrities like Meghan attended his debut - a symbolic gesture of alliance. :contentReference[oaicite:30]{index=30}

Outlook

Under Piccioli, Balenciaga steps into a refined future - rooted in legacy, open to innovation.