Apple Event 2025: iPhone 17, iPhone Air, Apple Watch & More
Everything You Need to Know About Apple's Latest Launches
A New Era of Apple Devices
The Apple Event 2025 has finally wrapped up, and it brought some of the most exciting updates we’ve seen in years. The spotlight was firmly on the iPhone 17 series and the all-new iPhone Air, but that wasn’t all. We also got fresh updates on the Apple Watch 2025 edition, AirPods Pro 3, trade-in programs, and even a glimpse into Apple’s long-term strategy.
If you’ve been searching for details about the iPhone 17 Pro Max price, iPhone Air features, or simply when you can pre-order the iPhone 17, this guide has everything in one place.
iPhone 17 Series Overview
Apple introduced a complete lineup under the iPhone 17 branding:
- iPhone 17 Pro Max
- iPhone 17 Pro
- iPhone 17 Air (a new entry in the lineup)
iPhone 17 Pro Max
The flagship powerhouse, the iPhone 17 Pro Max, comes with:
- Upgraded A19 Bionic chip
- Advanced camera system with periscope zoom
- Larger battery life with AI-based optimization
- New titanium finish in exclusive colors
Price in the US: Starting at $1,299
Release date: Pre-orders open this week, shipping starts late September 2025
iPhone 17 Pro
Slightly more affordable, but still a premium model:
- Same A19 Bionic chip
- Slightly smaller display
- Available in new Pro colors
Price in the US: Starting at $1,099
iPhone 17 Air – A New Category
The biggest surprise was the iPhone Air. Apple positioned it as a slim, lightweight alternative for people who want Pro-level performance without the Pro Max price tag.
- Ultra-thin design
- Midway pricing between iPhone 16 Pro and 17 Pro
- Targeted at younger users and professionals who want portability
Price in the US: Starting at $899
iPhone 17 Price Breakdown (US Market)
- iPhone 17 Air → $899
- iPhone 17 Pro → $1,099
- iPhone 17 Pro Max → $1,299
Apple also confirmed carrier deals with Verizon, AT&T, T-Mobile, and Xfinity Mobile, where customers can trade in old iPhones for credit.
iPhone 17 Pro Max Colors and Cases
Apple expanded its color range this year:
- Classic Silver & Space Black
- New Deep Blue
- Exclusive Titanium Gold
Cases for iPhone 17 Pro Max have already started appearing online, including Apple’s official MagSafe-compatible silicone cases.
iPhone 17 Release Date and Pre-Orders
- Pre-orders open: This Friday (US time)
- Official release date: September 27, 2025
- Available via Apple.com, Apple Stores, and carriers like Verizon, AT&T, and T-Mobile.
iPhone Air vs iPhone 17 Pro: Which Should You Choose?
Many users are asking: Should I buy iPhone Air or the iPhone 17 Pro?
- iPhone 17 Air → Slimmer, cheaper, modern design, best for casual users.
- iPhone 17 Pro → Premium build, advanced camera, best for creators and heavy users.
If budget matters, the iPhone Air is a strong choice. If performance and camera quality are your top priorities, the Pro is worth the upgrade.
Apple Watch 2025: What’s New?
The Apple Watch 2025 edition comes with:
- Improved battery efficiency
- New health monitoring sensors
- Refined design with slimmer bezels
Price in the US: Starting at $499
Other Apple Products Announced
Apple didn’t stop at iPhones and Watches. Here’s a quick rundown:
- AirPods Pro 3 – Enhanced sound, improved noise cancellation, priced at $249.
- Apple TV update – Faster processor, new gaming features.
- Apple Trade-In Program 2025 – More credit for iPhone 14, 15, and 16 models.
Apple Event 2025 Highlights
- Apple Keynote 2025 took place in Cupertino, streamed live globally.
- Millions tuned in via Apple.com, YouTube, and carrier streams.
- Major announcements included iPhone 17 lineup, iPhone Air, Apple Watch 2025, and AirPods Pro 3.
For those asking “What time was the Apple Event?”, the keynote started at 10 AM PT / 1 PM ET.
Samsung Galaxy S25 Ultra vs iPhone 17
Naturally, comparisons started immediately after the reveal. Samsung’s Galaxy S25 Ultra remains a top Android rival, boasting:
- 200 MP camera
- S Pen features
- AI-powered performance
However, Apple’s iPhone 17 Pro Max has a clear edge in ecosystem integration, camera processing, and iOS 19 updates.
AAPL Stock and Market Response
Apple’s stock (AAPL) saw a slight uptick after the event, reflecting strong demand expectations for the iPhone 17 Pro Max and iPhone Air. Analysts believe the mid-range iPhone Air could attract a whole new user base.
FAQs
Q: When can I pre-order the iPhone 17 in the US?
A: Pre-orders begin this Friday, with shipping by late September 2025.
Q: What is the iPhone 17 Pro Max price?
A: Starting at $1,299 in the US.
Q: Is the iPhone Air cheaper than the Pro models?
A: Yes, iPhone Air starts at $899, making it the most affordable model in the 2025 lineup.
Q: What time is the Apple Event in the UK?
A: The event streamed at 6 PM UK time.
Conclusion: Should You Upgrade?
The Apple Event 2025 marked one of Apple’s biggest launches in recent years. With the iPhone 17 series and the all-new iPhone Air, Apple is clearly aiming to capture both premium and mid-tier markets. Add to that the Apple Watch 2025 and AirPods Pro 3, and it’s safe to say Apple fans have plenty to look forward to.
If you’re on an older iPhone (13 or below), the jump to the iPhone 17 is a major upgrade. If you’re on the 15 or 16, the choice depends on whether you want the new design, camera system, and future-proof performance.
No matter which model you pick, the iPhone 17 lineup ensures Apple stays far ahead in the smartphone race.